10/12/2007
Engage Customers with a Conversational Web Site
Today marketing is all about conversations. Especially online marketing. Consumers are no longer content to be the passive recipients of a canned message delivered on a corporate Web site, no matter how much it’s glitzed up with fancy graphics and animation. Consumers want to be involved. They want to ask questions, make suggestions, and share ideas. And they want a response.
This change in consumer mood explains the explosion of blogs – over 70 million of them at last count. The change in mood explains a phenomenon perhaps more explosive even than blogs – the raging popularity of social networks such as Facebook and LinkedIn. Businesses should pay attention to LinkedIn in particular. It’s a collaborative community of professionals exchanging ideas, tactics, strategies, job opportunities, and much more. If your company’s Web site is essentially an online billboard, you’re not giving customers what they want. Here are a few ways you can make your site conversational.
- Add a blog. Give customers an opportunity to talk to you about any topic on which you choose to write.
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