2/17/2010
Does Your B2B Website Have Personality?
Are you talking to me?
Breathe Life into Your Business by Putting Life in Your Website
Too many b2b websites are stiff as cardboard. But whether your site is of the basic “billboard” variety or a full blown e-commerce site, customers want more than the traditional Big Three – Service, Quality, and Price. Remember Robert DeNiro in Taxi Driver? Today’s online customer asks the same question he did.
Are you talking to me?
Are you to talking to your customers? Or … are you talking at them? If your web presence is sterile, you will find it ever more challenging to attract new customers and sustain relationships with existing ones.
As competitors add blogs and social media to their online marketing mix, you will appear two dimensional by comparison. Given the choice, people will take three dimensional every time.
Equally damaging, a two dimensional web presence – one that lacks a blog and a newsroom and editorial content – will suffer seriously on the SEO front. As your firm loses ground to competitors with real customers, you will lose as much or more ground with search engine spiders – the little bugs that guide new visitors to your site when they’re searching for the stuff you sell.
Can you afford that?
6 Responses to Does Your B2B Website Have Personality?
Excellent, Brad.
Would you be able to recommend a site or two that you think get it right?
Best, Robin
http://bit.ly/bdALRl
http://bit.ly/bxOuFD
These are two of my favorites.
Thanks, Brad. Checking them out now. Have a great weekend. I’m really enjoying your more regular posting.
Best, Robin
Brad, you make an excellent point. It’s an interesting time as companies transition from the traditional to new media. I still find that the majority of businesses and individuals I deal with don’t read blogs, or use other social media. So, like many I find myself catering to essentially two worlds. This becomes especially challenging when you are trying to help a client that is firmly rooted in yesteryear.
Hi Karen, Your comment made me chuckle, in that I’ve felt as though there were two worlds since developing my first website back in the 1990s. But I do find it surprising that many people you talk to are not using social media, period. Lately, say over the last 9 months, it seems everyone I know has jumped into Facebook or LinkedIn, or YouTube or something. They may not connect to any business activity, or really have any objective in mind, but they’re there. Helping a client that is not exposed to social media? I’m not sure how you can do that. I’ve never been able to, that’s for sure.
lol, Well leave it to me to find the holdouts! You would be surprised at the number of people who have no interest or involvement in social media platforms. If their job function does not require it they are not using it, and in their personal time they have little interest in being near a computer.