Comments on: Does Your Ad Have a Big But?

By: Good Marketing Intentions Are Not Enough | Word Sell, Inc.

Good Marketing Intentions Are Not Enough | Word Sell, Inc. — Tue, 09 Feb 2010 16:36:49 +0000

[...] folks have a nose for news. I guess I have a nose for bad marketing, as I shared earlier with Does Your Ad Have a Big But? Here’s another [...]

By: Brad Shorr

Brad Shorr — Wed, 03 Feb 2010 11:52:47 +0000

Andrew, you are exactly right. For online marketing efforts, you really need to have a balanced attack – SEO and content. Too much of one and not enough of the other won’t get the job done.

By: Andrew

Andrew — Wed, 03 Feb 2010 05:01:27 +0000

Hi Brad,

Congratulations on 800 interesting and insightful posts. (It looks like you’ve got two readers called Andrew these days)

This is a great example of the type of thing I was driving at in my comment here the other week – regardless of the medium (classified ad, web site or whatever), it’s no good having the best sales pitch in the world unless prospective customers are given clear methods of doing business with you. In the case of a restaurant, this means providing a clear address or telephone number so that customers can easily contact you or locate your premises. In the case of online transactions, this means giving customers a clear and easy way by which they can actually place their order (a ‘purchase now’ button or something).

By: Brad Shorr

Brad Shorr — Sat, 30 Jan 2010 12:22:05 +0000

Hi Jena, Overkill is a problem, too – the opposite of the one we’re talking about here, but still a real issue. I’m not sure which is worse, trying to sell too hard, or not trying to sell hard enough!

By: Jeanne Dininni

Jeanne Dininni — Sat, 30 Jan 2010 04:47:53 +0000

Thanks, Brad! Glad you’ve found the info I’ve posted at Writer’s Notes helpful during the past few years! I feel exactly the same way about the info you post at Word Sell

(Sorry I didn’t reply to your comment sooner. Left after posting mine, and I’ve been gone much of the day.)

Ah, yes…WordPress and Twitter! Will definitely have to give those two platforms some serious consideration!

By: Jena Isle

Jena Isle — Sat, 30 Jan 2010 03:58:00 +0000

This is an eye opener. Indeed, we often miss what is significant. That’s unfortunate for them. I should remember that too. There are times also that the “contact me” link is everywhere, making it “overkill”. Moderation should be the key in everything. Thanks for an informative post. All the best.

By: Brad Shorr

Brad Shorr — Fri, 29 Jan 2010 18:50:24 +0000

Karen, Thank you. The first 800 posts came and went in a hurry, too. Does it seem that way to you on your blog? Good idea about the follow up – thanks for the push.

By: Karen Swim

Karen Swim — Fri, 29 Jan 2010 18:48:21 +0000

Yay Brad! Congratulations on 800+ spectacular posts! Also, wow so true about missing the forest for the tress. I could write a book on it an sadly I would have many personal experiences to contribute. You should follow up with the restaurant and point out the error, could lead to a new client.

By: Brad Shorr

Brad Shorr — Fri, 29 Jan 2010 18:14:06 +0000

Jeanne, Congratulations on your third anniversary! You are a real blog veteran, and you should be proud. I love the writing tips and resources you’ve shared over the years: many have proven quite helpful to me, and I’m sure your other readers. Now … if we could only get you on WordPress and Twitter!

By: Jeanne Dininni

Jeanne Dininni — Fri, 29 Jan 2010 18:09:41 +0000

Great point, Brad!

It’s so easy to overlook the obvious! Like you, I let an important blog day go by, as well: my third blog anniversary (if you can believe it). On January 27th, I’d been blogging at Writer’s Notes for three whole years. Just put up a short post about it, though I’m writing another post now, which I’ll put up later or tomorrow. Anyway, all this demonstrates just how easy it can be to get so involved in the details (of life or whatever) and totally overlook the big picture.

Enjoyed your post!
Jeanne