10/24/2007
Confused by the New World of Marketing? Book Recommendations
Search engine marketing, search engine optimization, blogs, interactive Web sites, podcasts, videocasts, online press releases, social networks … the landscape of marketing has changed dramatically in only a few years. And guess what? It’s going to change more, and it’s going to change faster. As a business leader, you’re probably wondering how to keep up with it all, let alone leverage new technologies to take your business to the next level.
I’ve been doing a lot of high altitude reading on the new world of marketing lately. Here are a few books to give you perspective, understanding, and challenge your imagination.
The New Rules of Marketing and
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