Comments on: Business Theory in Process – The Uncertaintly Paradox

By: Reading Bianca’s Male Why It’s Crucial To Be Flexible (Businessinsider) « Fredzimny's Blog

Mon, 25 Jan 2010 16:59:19 +0000

[...] Business Theory in Process – The Uncertaintly Paradox (wordsellinc.com) 51.542209 -0.317528 [...]

By: winter123

winter123 — Thu, 05 Nov 2009 05:38:47 +0000

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This comment was originally posted on Social Media Explorer

By: Designer Lingerie

Designer Lingerie — Mon, 05 Oct 2009 06:40:21 +0000

This is a great post i have ever seen. I recently came across your blog and have been reading along. I thought I would leave my first comment. I don’t know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.

This comment was originally posted on Social Media Explorer

By: Promotional Products

Promotional Products — Thu, 24 Sep 2009 01:58:02 +0000

This is a great post no matter what type of online presence you are looking for. Having goals and objectives is very necessary to quantify your results and see if your blogging and twittering is paying off. Cool video too, the story was pretty interesting.

This comment was originally posted on Social Media Explorer

By: Solar camera

Solar camera — Tue, 22 Sep 2009 12:22:15 +0000

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This comment was originally posted on Social Media Explorer

By: Personal protection

Personal protection — Tue, 22 Sep 2009 09:41:51 +0000

Hi! That’s right good communication takes planning,not only for business but for all work which you just starts you need a good comm. and this thing makes you a big personality which is really written also in holy books also.Not for social media but for all,This story makes the marketer to sell the goods and one of the well informative post which nicely presented and written well also.Thanks for the innovative one.Keep blogging.

This comment was originally posted on Social Media Explorer

By: Liz Giel

Liz Giel — Mon, 21 Sep 2009 06:41:21 +0000

Just to play devil’s advocate here (sorry), quite a few companies on the web (Southwest Air, for one) really did just "dive in" to social media and have been very successful.

I don’t disagree at all, however. I think any good communications initiative (especially a unique one) requires a lot of careful planning. I would never advise anyone to just dive in and learn as they go. This is bad practice for any business idea. Just think it’s worth noting, though, that some companies who have "paved the way" admitted to doing exactly this and have done quite well.

This comment was originally posted on Social Media Explorer

By: mallemon

mallemon — Wed, 16 Sep 2009 01:00:59 +0000

I think with any new media, you can lead the way and adjust as you learn. However, you do need a plan. It doesn’t take long to realize Social Media is about being relevant to your customers. So, you provide relevant information.

If your results are poor, you adjust based on feedback and research. But determining measurable results should be part of your plan.

With Social Media now, there are so many best practices available you have no excuse. Yet I still see companies start sending out "specials" via Twitter and posting uninteresting :30 TV spots on YouTube.

In this industry, the time for the learning curve is over.

This comment was originally posted on Social Media Explorer

By: jer979

jer979 — Wed, 16 Sep 2009 00:26:09 +0000

I took something else away from this post. Less about social media and more, once again, about the power of story. Our job as marketers is to create stories that resonate and can be retold. That’s what just happened here. Now, we know the Johnnie Walker story, can re-tell it, and (I bet), it’s the kind of thing that makes us feel connected to the brand…which leads to sales.

Notice how they didn’t say "buy our stuff." They just told their story and let it stand on its own.

This comment was originally posted on Social Media Explorer

By: JasonFalls

JasonFalls — Tue, 15 Sep 2009 20:42:02 +0000

Not sure I would 100% agree or disagree, Wes. There’s certainly merit
to not letting the conversation go on without you but the point of the
post was around effective communications. The more prepared you are,
the more well planned it is, the more effective.

Thanks for the perspective.

This comment was originally posted on Social Media Explorer