Comments on: How Often Should You Publish on Your Business Blog?

By: sarvareesh

sarvareesh — Thu, 05 Nov 2009 05:56:41 +0000

nothing

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By: Matches Malone

Matches Malone — Tue, 25 Aug 2009 19:23:17 +0000

I’m going with once a day. For a small business. And quite possibly per blog, if you have more than one.

By: Robyn McMaster

Robyn McMaster — Tue, 25 Aug 2009 14:06:44 +0000

Brad, thanks for the thumbs-up. I just posted a blog after not being able to post for quite awhile. I need to go back and make a link to what you say here because it truly impacts the overall ideas I wanted to express. Thanks.

By: Brad Shorr

Brad Shorr — Tue, 25 Aug 2009 12:18:59 +0000

Ulla, Some people write well under pressure – you sound like one of them. I prefer to write posts well in advance whenever possible, so I try to stockpile ideas and write them out whenever I have downtime. Every blogger probably approaches things a little differently.

By: Ulla Hennig

Ulla Hennig — Tue, 25 Aug 2009 12:04:37 +0000

Brad,
I have been blogging three times a week since January this year. Sometimes that’s quite a challenge, but the fact is that on the day I have to write the blog post somehow suddenly I get an idea of what I could write, show, present. More than three times however would be too much for me.

By: Brad Shorr

Brad Shorr — Tue, 25 Aug 2009 11:34:42 +0000

Deb, It may be more important for new bloggers to post regularly, so they stay on people’s radar. After that, “fairly consistent” should be good enough. As a reader, I don’t pay much attention to publishing schedules anyway. Blogging isn’t like newspapers, where if the paper doesn’t show up in your driveway at the appointed time panic sets in. (Maybe that’s where bloggers get the idea they need rigid publishing schedules?)

Terry, You are so right that blogging objectives dictate publishing patterns and much more. For that reason, I actually have two tracks for business blogs in my consulting practice – the SEO and the Social Media tracks. There are many good reasons for firms to engage in social media, but doing it for those warm and fuzzies, or because everyone else is doing it, are not at the top of the list.

Robert and Fred – You two gentlemen like to write long, intricate, and well crafted posts. I don’t think anyone would expect output of 3-4 posts per week. Quality is much more important than quantity!

By: Fred H Schlegel

Fred H Schlegel — Tue, 25 Aug 2009 02:29:23 +0000

I’ve learned not to force it, but consistent writing and deadlines seems to encourage inspiration.

By: Robert Hruzek

Robert Hruzek — Mon, 24 Aug 2009 22:28:53 +0000

Having come down a mite from my original everyday posting, I can tell you – keeping up that kind of pace is tough for one person! Nowadays It’s usually 2-3 per week.

I think you’re right about NOT publishing your schedule, though; just keep fairly consistent and folks’ll be happy with you.

By: Terry Heath

Terry Heath — Mon, 24 Aug 2009 22:20:55 +0000

It really depends on why you’re blogging and the place your blog has in your business.

If your blog is the business then you’d better post somewhat regularly. For example, sites like Problogger have new posts every day. Most of Problogger’s readers won’t read each post, but pop in from time to time. If you want a “community” feel, then I can see limiting posts to 3 or 4 a week so regular visitors don’t become overwhelmed. There are places for both types of blogs.

If your blog is just a part of your business, then your focus should probably be search engine placement and posts which build authority. An online community might make you feel all warm and fuzzy, but it’s not going to do much for your bottom line.