11/27/2009
An Effective B2B Twitter Tactic
Twitter and social media abhor aggressive sales tactics. But that doesn’t mean you should abandon tactics. Here’s a b2b Twitter technique I worked out that gets results.
Step 1 – Identify a business niche you want to cultivate.
Step 2 – Follow as many people as you can in that niche, or who are influencers in that niche.
Step 3 – Wait for them to follow back. Many of them will if you have a legitimate Twitter presence.
Step 4 – Publish a blog post aimed at that niche, with a compelling call to action. You must offer real value.
Step 5 – Tweet a link to that post, with plenty of keywords, several times over a 2-3 week period.
Step 6 – Repeat steps 4-6.
Nothing fancy, it just takes a little time. Have you ever tried anything like this? How has it worked for you?
7 Responses to An Effective B2B Twitter Tactic
Effective, irresistible formula in building a highly relevant network of people with shared interests. Makes sense.
Hi Jan, It’s a pretty common sensical approach, which is why I believe it is effective. Takes a little more time than blasting out untargeted tweets, but worth the effort. Thanks for the feedback, my friend!
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Reading: “Twitter Techniques for B2B | Word Sell, Inc.” (http://twitthis.com/jrjlel)
This comment was originally posted on Twitter
In our situations, we can write for peers, existing clients, potential clients, or some combination. I started off writing primarily for potential clients, until it occurred to me that they – midsized b2b firms – probably aren’t reading blogs in large number. Even though my subscribers were mainly peers, I ignored the data and pushed forward aiming at prospective clients.
Stephen, I’ve been right there with you. Funny how we can get “locked in” on a particular strategy and not allow ourselves to be influenced by facts. We used to joke at strategy meetings: “Don’t cloud the issue with facts.” But in reality we often prefer the clarity of a wrongheaded purpose to the uncertainty of a new approach. Glad you overcame your challenge and got on the right track.