Comments on: Amazon and Information Overload http://www.straightnorth.com/blog/amazon-and-information-overload/ Internet Marketing, Branding and Web Development for B2B Mon, 06 Feb 2012 20:45:41 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Empowermom http://www.straightnorth.com/blog/amazon-and-information-overload/comment-page-1/#comment-618 Empowermom Fri, 02 Apr 2010 15:39:01 +0000 http://www.wordsellinc.com/blog/online-marketing/amazon-and-information-overload/#comment-618 One of the cool things about becoming an affiliate with Amazon is you can cut the clutter on the products pages for your visitors and display what is "relevant" for them. You can also tailor either Categories of goods (relevant to your site of course) and even individual items. For the information "junkies" there's always a link to get the in-depth info, so everyone is happy. If you keep it clean and simple, you keep your visitors on your site. Good for your viewers, good for referral fees and people are thankful you didn't give them "information overload." I never buy from Amazon directly. You get better deals (can you say "discount" ) accessing them through an affiliate web site and you help a fellow site owner make a few pennies for their efforts. One of the cool things about becoming an affiliate with Amazon is you can cut the clutter on the products pages for your visitors and display what is “relevant” for them. You can also tailor either Categories of goods (relevant to your site of course) and even individual items. For the information “junkies” there’s always a link to get the in-depth info, so everyone is happy. If you keep it clean and simple, you keep your visitors on your site.

Good for your viewers, good for referral fees and people are thankful you didn’t give them “information overload.”

I never buy from Amazon directly. You get better deals (can you say “discount” ) accessing them through an affiliate web site and you help a fellow site owner make a few pennies for their efforts.

]]> By: Rules of Business Relationships, Part 8 - Simplicity | Word Sell, Inc. http://www.straightnorth.com/blog/amazon-and-information-overload/comment-page-1/#comment-617 Rules of Business Relationships, Part 8 - Simplicity | Word Sell, Inc. Mon, 17 Dec 2007 12:51:38 +0000 http://www.wordsellinc.com/blog/online-marketing/amazon-and-information-overload/#comment-617 [...] a relationship, most of us have a tendency to drift toward the complex. Recently I wrote about how Amazon Web pages have grown bewilderingly [...] [...] a relationship, most of us have a tendency to drift toward the complex. Recently I wrote about how Amazon Web pages have grown bewilderingly [...]

]]> By: Andrew http://www.straightnorth.com/blog/amazon-and-information-overload/comment-page-1/#comment-616 Andrew Wed, 28 Nov 2007 12:43:54 +0000 http://www.wordsellinc.com/blog/online-marketing/amazon-and-information-overload/#comment-616 Yeah, I guess you are right there Brad. I haven't personally visited Amazon myself for about five years. I suppose most people visiting Amazon would not expect to spend a fair while on the site, given it's huge range of features. No doubt some visitors to Amazon will want to spend a considerable amount of time exploring what the site offers. However, I still believe they should cater for the user who does not wish to spend a great deal of time on the site as well as those who wish to explore. In the example you show above, I don't think they have done this. Cheers Andrew Yeah, I guess you are right there Brad.

I haven’t personally visited Amazon myself for about five years.

I suppose most people visiting Amazon would not expect to spend a fair while on the site, given it’s huge range of features. No doubt some visitors to Amazon will want to spend a considerable amount of time exploring what the site offers.

However, I still believe they should cater for the user who does not wish to spend a great deal of time on the site as well as those who wish to explore. In the example you show above, I don’t think they have done this.

Cheers

Andrew

]]> By: Brad Shorr http://www.straightnorth.com/blog/amazon-and-information-overload/comment-page-1/#comment-615 Brad Shorr Fri, 23 Nov 2007 14:06:49 +0000 http://www.wordsellinc.com/blog/online-marketing/amazon-and-information-overload/#comment-615 Hi Andrew, your benchmarks make a lot of sense. It'll be interesting to see how Amazon customers respond. Hi Andrew, your benchmarks make a lot of sense. It’ll be interesting to see how Amazon customers respond.

]]> By: Andrew http://www.straightnorth.com/blog/amazon-and-information-overload/comment-page-1/#comment-614 Andrew Fri, 23 Nov 2007 09:34:12 +0000 http://www.wordsellinc.com/blog/online-marketing/amazon-and-information-overload/#comment-614 I'm no web site designer, but I have two criterion by which I judge the effectiveness of the design of a web site: (1) Can I first time visitor find exactly what he wants within five minutes? (2) Can members or regular visitors find what they want within two minutes? If the answer to either question is no, then I believe that the web site has not been well designed - period. In relation to a site a site offering a huge range of features like Amazon, keeping the site simple and easy to use would be very challenging. But that's no excuse. In my opinion, well designed web site are simple and easy to navigate around, regardless of how dynamic the site offering is. Cheers I’m no web site designer, but I have two criterion by which I judge the effectiveness of the design of a web site:

(1) Can I first time visitor find exactly what he wants within five minutes?

(2) Can members or regular visitors find what they want within two minutes?

If the answer to either question is no, then I believe that the web site has not been well designed – period.

In relation to a site a site offering a huge range of features like Amazon, keeping the site simple and easy to use would be very challenging.

But that’s no excuse. In my opinion, well designed web site are simple and easy to navigate around, regardless of how dynamic the site offering is.

Cheers

]]> By: Joanna Young http://www.straightnorth.com/blog/amazon-and-information-overload/comment-page-1/#comment-613 Joanna Young Tue, 20 Nov 2007 10:50:06 +0000 http://www.wordsellinc.com/blog/online-marketing/amazon-and-information-overload/#comment-613 Interesting - I suppose the theory is that if you're interested you'll keep exploring, but if you want to make a quick decision you can still see 'enough' from the top of the page, without scrolling down to the bottom? (And it's a long way down!) Joanna Interesting – I suppose the theory is that if you’re interested you’ll keep exploring, but if you want to make a quick decision you can still see ‘enough’ from the top of the page, without scrolling down to the bottom? (And it’s a long way down!)

Joanna

]]> By: inbits » Blog Archive » Amazon and Information Overload http://www.straightnorth.com/blog/amazon-and-information-overload/comment-page-1/#comment-612 inbits » Blog Archive » Amazon and Information Overload Tue, 20 Nov 2007 04:55:03 +0000 http://www.wordsellinc.com/blog/online-marketing/amazon-and-information-overload/#comment-612 [...] here to [...] [...] here to [...]

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