Comments on: 9 Ways to Discover Your Marketing Purpose

By: Danielle Ingram

Danielle Ingram — Mon, 03 Aug 2009 07:51:18 +0000

These are all really great points, however for me, probably the most important point has to be the final one. Online marketing/social media takes time and effort to get right. If you do not have the resources or the know how, you are probably not ready to get started and be successful.

By: Brad Shorr

Brad Shorr — Tue, 24 Mar 2009 18:38:55 +0000

Cath, We have a very wise group here. Sometimes it's good to jump right in, but for sure, wait if you don't know what you're trying to accomplish. Brad Shorrs last blog post..Spiritual Renewal Monday

By: Cath Lawson

Cath Lawson — Tue, 24 Mar 2009 18:27:31 +0000

Hi Brad - Thanks for the link. This is great advice. I really like the last one. I'm tired of reading folks saying "just jump in and do it - don't wait until you're ready". And half the time those people wind up trying to sell crap that nobody wants. Cath Lawsons last blog post..Do You Give A Toss If You Offend People?

By: Hot News » The Wisdom Of Your Face

Hot News » The Wisdom Of Your Face — Sun, 22 Mar 2009 03:16:00 +0000

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By: Brad Shorr

Brad Shorr — Sat, 21 Mar 2009 17:02:57 +0000

Karen, Cool! I can't wait to hear what you have in mind ... we must talk. Fred, Thank you for your very active role in making this conversation click. Your comment here speaks volumes to me. My immediate reaction - the opposite of love is not hate, but indifference. There is nothing that saps the strength of an organization more than apathy. You've got me thinking one of its causes is bland, superficial, safe thinking. Ugh. I hope you provoke scores of violent reactions next week. It's just what the economy needs. Brad Shorrs last blog post..9 Ways to Discover Your Marketing Purpose

By: Fred H Schlegel

Fred H Schlegel — Sat, 21 Mar 2009 16:50:16 +0000

Great conversation going on here Brad. I have to agree with others that Joanna's question probably drives all others. Your comment about writing when strategy is unclear strikes home. I always get nervous when there are no arguments, changes or discussion when implementing against strategy or proposing the strategy itself. It feels like that can indicate an idea so bland that there is no emotional commitment or a strategy so vague that it doesn't require hard decisions about execution. I'm getting to the stage where I prefer a violent negative reaction to a neutral one. At least that guides my next effort. Fred H Schlegels last blog post..Creativity is Messy — Walk In A Great Creative’s Shoes

By: Karen Swim

Karen Swim — Sat, 21 Mar 2009 16:28:16 +0000

Brad, your comment about Amazon sparked a thought that I think will be useful for the book! You are so right Amazon functions as an information portal appealing to those who know what they want, those who have an idea and those who may be browsing. They manage to do it all in a way that isolates no one. I have studied other aspects of their business model (fascinating) but this is a new perspective. Brilliant discussion Brad! Karen Swims last blog post..It’s All About You

By: Brad Shorr

Brad Shorr — Sat, 21 Mar 2009 14:58:32 +0000

Hi Dennis, Karen - Yes, I'm with both of you that a crystal clear business model is essential. I've tried to jump into a project writing copy with a minimal understanding of strategy, and frankly I'm not very good at it. Whatever I write ends up sounding like total bull. What's strange is that sometimes, the client likes it, which tells me they aren't really clear on what they're trying to say. It's definitely a topic I'll come back to. On the issue of whether customers know what they want and want what they buy ... I think it depends on the customer. Some know, some think they know, some don't know. Sellers have to assume their customers will fall into any of those three categories and organize their website accordingly. Amazon does a nice job of appealing to all types by offering user reviews, expert reviews, product synopses/specifications, etc. And yet they make it easy to execute an impulse buy. Brad Shorrs last blog post..9 Ways to Discover Your Marketing Purpose

By: Karen Swim

Karen Swim — Sat, 21 Mar 2009 13:16:48 +0000

@Dennis, I completely connected with your “wonder if” statements. I am a marketer and over the years I have found that for many clients the answer to all of those statements is “no.” It is for that reason I rarely agreed to write copy without first assessing the overall strategy. Your questions are excellent and perhaps Brad will explore those further too.

Karen Swims last blog post..It’s All About You

By: Dennis

Dennis — Sat, 21 Mar 2009 03:03:38 +0000

This is an important topic because it asks ‘HOW’ – and not just the usual ‘just do it’.
I must declare that (amongst other things) I teach marketing. And customer focus; but privately I wonder if:
- customers know what they want
- can differentiate between what they want and what they end up buying
- can articulate what they want in such a way that it actually helps the marketer (I doubt the contribution of so-called research for this reason)

And my experience in running my own businesses has taught me that getting clarity about your own business model is THE foundation of everything that follows. I sense the same sentiment in some of the ‘pillars’ – but it is worth expressing it I thought. Great post.

Denniss last blog post..20 things you can negotiate – other than price