5/25/2009
7 Ways to Use LinkedIn for Business
Last month I talked about 7 ways to use Twitter for business. Companies can easily be excused for not knowing how to leverage Twitter – after all, Twitter is very new and is being used in countless ways. LinkedIn, on the other hand, has been around since 2003, has well defined business applications, and is being used successfully all around the world.
- Create a Solid Profile. This takes a good deal of time – more than preparing a resume. But a strong LinkedIn profile helps people find you and motivates them to connect. I think of my LinkedIn profile as a supercharged, searchable business card. Your profile may be the first or second place potential customers go to check you out.
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