7/1/2010
7 Timely Shopping Cart Techniques for Meeting Your E-Commerce Goals
Create a Successful Buying Experience
The goal of your e-commerce website is to create a successful buying experience for your prospects that will translate into a successful selling experience for you. That’s the ideal to which every e-tailer aspires. In reaching this two-pronged goal, your shopping cart can be one of your greatest allies. An effective shopping cart can help you turn prospects into customers who buy now and return to do so again … and again. Yet, your shopping cart can also prove a real adversary, placing obstacles in your customer’s path that can sabotage a mutually rewarding sales experience. Determining which of these two situations will exist on your e-commerce website is critical to your success.
Contact us to find out how we can help you improve your current shopping cart experience.
7 Effective Shopping Cart Techniques
The following are seven helpful do’s and don’ts for meeting your e-commerce goals by choosing a more user-friendly shopping cart:
1. Use a persistent shopping cart, which saves items across multiple visits, via cookies, so the user doesn’t have to search for the selected but previously unpurchased item again on the next visit. This second search can frustrate the user, causing loss of interest in the once-attractive item and encouraging the prospect to abandon the idea of buying it.
2.
