2/18/2009
10 Ways to Add Fresh, Persuasive Content to Your Website
Old content is the kiss of death on Google. Search engines prioritize fresh content, presumably because currency is the currency of the Web. Yet, how often do companies throw up Web pages and leave them sitting there idle for one, two, five years at a time? Not only does stale content cause search engine visibility to plummet, it makes a terrible impression on human readers, who can usually sense when a company’s website was an exercise in going through the motions, as opposed to a mission to energetically and authentically communicate.
Content creation for the Web isn’t a project – it’s a process.
Adding a business blog to your site is a stupendous way to ensure your site is getting healthy doses of fresh content, but even without a blog, there are many ways to get this job done.
